Crasheta Furacão
Al Umobuwah_ Putting _Mum_ into _Parenthood_
About the Work No brand in the Middle East has dared to touch the Arabic language or add to it, because of the fear of backlash, bans and negative sentiments overpowering the brands’ image. But, we persuaded Babyshop, a children’s retailer in the Middle East, to do that. Babyshop has always stood for “Celebrating Parenthood”. […]
Loud against Nazis _#unfollowme. The hashtag against hate._
About the Work Hate speech. Thousands of influencers give it a platform, thus unintentionally generating immense reach. 2018, at the peak of social media hate, “Loud against Nazis” took a stand together with more than 100 influencers. They sacrificed their most important currency: their followers. The social web got inspired and more than 40.000 posts […]
Share for Good
About the Work The world has been a very bitter place, most of this bitterness lives mostly on Social Media platforms. Most of this bitterness is directed at Mexicans, there is so much negative content about Mexicans online. This is evident when you type in “Mexicans are…” on Facebook’s search engine, the auto complete results […]
Let Me Talk
About the Work Research showed 70% of helpline callers found that simply talking to someone helped them cope better with their depression. The only problem – one of the symptoms of depression is that it stops you talking. Mental health charity SANE run one of the UK’s most active mental health crisis phone lines. They […]
State of Decay 2_ Apocalypse Diaries
About the Work In 2018, Xbox released State of Decay 2, a game about surviving the zombie apocalypse. But the world was suffering from zombie fatigue. Given that popular culture was already overcrowded with zombie clichés and our real world was teetering on the brink of collapse, Xbox had to find a way to stand […]
The 85-Year-Old Regret
About the Work We don’t regret the things we do, we regret the things we don’t do. Young people knew of 5 Gum, but lacked any meaningful connection to the brand. Since launching its Life Happens in 5 campaign, 5 gum had relied on largely the same :15 TV spots and an annualized in-store program […]