brand experience activation, digital craft, entertainment for sport / 2025

Lap of Legends

By FCB
United States
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The Description

This professional campaign titled Lap of Legends was published in United States in January 2026. It was created for the brand: Michelob ULTRA, by ad agency: FCB. This Film medium campaign is related to the brand experience activation industry and contains 7 media assets. It was submitted this year.

The Credits

Chief Creative Officer
Michael Aimette
Executive Creative Director
Gavin Wellsman
Executive Creative Director
Alexandre Abrantes
Creative Director
Thomas Mori
Creative Director
Jim Robbins
Head of Art
Sy-Jeng Cheng
Associate Creative Director
Lara Polovina
Associate Creative Director
David Green
Creative
Danilo Boer
Art Director
Ilgi Candar Dyer
Design Director
Eric Benitez
Chief Strategy Officer
Todd Sussman
Planning Director
Alex Beerden
Planning Director
Jamie Rutherford
Production Companies
456 Studios
Production Companies
The Mill

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