Experiential & Immersive / 2025

The Harbin Back Rack Hack

By BBDO China + Shanghai Red Horse Advertising and Media Co.,Ltd. / Shanghai + Anheuser-Busch InBev China Sales Company. Limited.

The Description

This professional campaign titled The Harbin Back Rack Hack was published in in January 2026. It was created for the brand: Harbin Beer, by ad agency: BBDO China + Shanghai Red Horse Advertising and Media Co.,Ltd. / Shanghai + Anheuser-Busch InBev China Sales Company. Limited.. This Film medium campaign is related to the Experiential & Immersive industry and contains 2 media assets. It was submitted this year.

The Credits

Agency

Client / Brand

Anheuser-Busch InBev China Sales Company. Limited.

Production Company

Shanghai Red Horse Advertising and Media Co.,Ltd. / Shanghai

Art Director

Copywriter

Executive Creative Director

Jan Hendrik Ott

Executive Creative Director

Producer

Senior Creative Director

Christophe Willocx

Account Director

CEO

CORE+ & Emerging MKT Sr. Director, China

Group Head

Group Planning Director

Harbin Associate Marketing Director

Harbin Marketing Director

Harbin Senior Marketing Manager

Planning Manager

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