gaming, Interactive, Online & Mobile, media / 2025

Toxic Backfire

By Cheil / HK + Cheil Pengtai / BEIJING
media

The Description

This professional campaign titled Toxic Backfire was published in in January 2026. It was created for the brand: Samsung, by ad agency: Cheil / HK + Cheil Pengtai / BEIJING. This Film medium campaign is related to the gaming industry and contains 2 media assets. It was submitted this year.

The Credits

Art Director
Kimmy Liu
Art Director
Timothy Tian
Art Director
Xiaoxing Zhang
Associate Creative Director
Tony Chan
Chief Creative Officer
Paul Chan
Copywriter
Paul Chan
Copywriter
Tony Chan
Creative Director
Lisha Lu
Creative Director
Timothy Tian
Executive Creative Director
Kimmy Liu
Manager
Zuoyu Liu

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