Moving Image Craft & Production / 2025

Wrong Kind of Busy

By Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
media

The Description

This professional campaign titled Wrong Kind of Busy was published in in January 2026. It was created for the brand: HP, by ad agency: Accenture Song / New York + HP Inc. / Palo Alto + Prettybird. This Film medium campaign is related to the Moving Image Craft & Production industry and contains 2 media assets. It was submitted this year.

The Credits

Client / Brand
HP Inc. / Palo Alto
Production Company
PRETTYBIRD
Production Company
Dazzle Pictures / Prague
Production Company
The Mill / London
Art Director
Lindsey Evans
Chief Strategy Officer
Ariana Stolarz
Copywriter
Cameron Sharer
Creative Director
Cara Mia Cecchini
Creative Director
Mia Rafowitz
Creative Director
Rob Barbado
Design Director
Andy Wong
Director of Photography
Kate Arizmendi
Executive Creative Director
Jono Paull
Global Chief Creative Officer
Neil Heymann
Producer
Iryna Pigal
Producer
Joanne Lee
Producer
Paul Ure
Product Designer
Dominic Watkins
Assistant Editor
Jason Tawiah
Associate Producer
Emma Dufault
Communications Strategist
Brianna Califano
Executive Producer
Chris Clark
Executive Producer
Sasha Hirschfeld
Group Strategy Director
Keir Moreano
Senior Music Supervisor
Mike Ladman
Account Director
Disha Jain
Account Director
Griffin Miller
Account Supervisor
Manuela Abenante
Associate Producer, Film
Harit Muttreja
Associate Producer, Film
Madeleine Wilkinson
Chief Executive Officer
David Droga
Compositing
Ahmet Akgul
Compositing
Marek Zelenka
Compositing
Victor Tretyakov
Coordinator
Nadan Pojer
Director of Business Affairs
Dan Simonetti
EVP, Chief Marketing and Corporate Affairs Officer
Antonio Lucio
Executive Color Producer
Alexandra Lubrano
Flame Artists
Peter Amante
Flame Artists
Steve Koenig
Flame Assistant
Adam Greenberg
Global Commercial Marketing Lead
Leyla Tezcan Bell
Global Commercial Marketing, Demand Creation
Ama Appiah
Global Commercial Marketing, Demand Creation
Jemma Card
Global Consumer Marketing Lead
Jamie Cusano
Global Engagement Lead
Lea Mastroberti
Group Communication Strategy Director
Pete Fraser
Group Communication Strategy Director
Tattiana Bamba
Group Project Manager
Alex Robinson
Group Project Manager
Christine DiStasio
Head of Creative Production
Scott Chinn
Head of Production
Meera Sankar
Head of Talent Affairs
Sunny Valencia
Junior Music Supervisor
Mara Techam
Manager Global Consumer Marketing
Lily Psmaris
On-Set Supervisor
Diego Gutierrez
President/Executive Producer
Ali Brown
Principal Product Marketing
Connor Rock
Senior Business Affairs Manager
Jeannie Curcio
Senior Producer, Film
Dylan Heimbrock
Senior Producer, Film
Patrick Wood
Senior Producer, Print
Michael Mockler
Sound Designer/Engineer/Mixer
Dusty Albertz
Sr. Offline and VFX Producer
Jamie Lynn Perritt
VFX Artist
Paul Cardon
VFX Artists
Angus Kneale
VFX Artists
Brandon Phillis
VFX Artists
Kshitij Khanna
VFX Artists
Luis Martin
VFX Artists
Melanie Wickham
VFX Artists
Verity Grantham
VFX Supervisor/Lead Flame Artist
Dino Tsaousis
Vice President/Executive Producer
Suzane Hargrove
VP, Global Marketing
Taj Alavi
VP, Global Marketing
Luis Casado

More like Wrong Kind of Busy

More from Accenture Song / New York + HP Inc. / Palo Alto + Prettybird

Awards

Brands

Agencies

Campaigns