health wellness / 2025

IDENTITY BUILDER

By Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong

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The Description

This professional campaign titled IDENTITY BUILDER was published in in January 2026. It was created for the brand: Zhejiang University, by ad agency: Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong. This Film medium campaign is related to the health wellness industry and contains 2 media assets. It was submitted this year.

The Credits

Agency

Area 23, an IPG Health Company / New York

Design Firm

Black Madre / São Paulo

Client / Brand

Zhejiang University / Hangzhou

Agency In-House Production Company

Studio Rx, an IPG Health Company / New York

Production Company

Shanghai Wanlong Cultural Communication Company / Guangzhong

Associate Creative Director

Associate Creative Director

Matthew Sherring

Associate Creative Director

Associate Creative Director

Associate Creative Director

Justin Schlaffer

Chief Creative Officer

Creative Director

Creative Director

Creative Director

Creative Director

Executive Creative Director

Group Creative Director

Illustrator

Product Designer

Cliff Washington

Product Designer

Executive Producer

Executive Producer

Associate Director, Animation

Christopher Romano

Creative Engineering Director

Director Experience Design

Executive Director

Executive Director Experience Design

Franklin Williams

Executive Director, Medical Strategy

Head of Planning

Head of Production

Laryssa Andrade

Production

Senior Video Editor

Technology Director

VP, Director Video Post-Production

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