Pixar Street View
About the Work This project’s intended purpose was to get fans to explore Walt Disney World’s brand-new Toy Story Land and familiarize themselves with all that the new attraction had to offer. Because Toy Story Land is based on a film by Pixar, an animation studio famous for including hidden Easter Eggs and references in […]
Stage Your Driveway
About the Work Fast cars. Hard Targets. BMW’s GKL vehicles retail from between $100,000 and $200,000 – making them an ultra-luxury purchase for an affluent consumer. This audience exhibits lower engagement with brand communications, making them one of the hardest audiences to reach. Discovering a link between two distinct journeys. According to Google Think Auto’s […]
discovering hands 3D diagnostic application
About the Work discovering hands 3D diagnostic application for early breast cancer detection. A digital visualization of what only the blind can see. Every year over 70,000 women are diagnosed with breast cancer. Prevention can save lives. Discovering Hands closes a crucial gap in the field of breast cancer prevention with its tactile diagnosis. Specially […]
A Space for Being
About the Work A Space for Being was an interactive installation during Milan Design Week 2019 offering a multi-sensory experience to explore how we react to different stimuli. Informed by neuroaesthetics, an interdisciplinary field of study that strives to understand how the mind and body respond to a vast array of aesthetic experiences. By demonstrating […]
Spoiler WHOPPER®
About the Work When the last film of the most famous space-saga was coming out, many brands were pay-ing big bucks for sponsorships to grab fans’ attention. Burger King set out to hijack the con-versation, by tapping into pop culture in an innovative way. With a bold brand experience, it effectively connected the movie’s fans […]
Cool Ranch
About the Work How do you compete in a chip category that’s increasingly focused on making flavors hotter, bolder and spicier? You get cooler. For the first time in 25 years, Doritos decided to change their iconic Cool Ranch product and relaunch it on the world’s biggest advertising stage—the Super Bowl. So we transformed the […]
@GoodnessBot
About the Work We live in a world of cyberbullies. 41% of American adults have personally experienced harassing or abusive behavior online. In an attempt to give people the tools to fight this barrage of online abuse, anti-bullying activist Monica Lewinsky created the @GoodnessBot, a bot designed to replace negativity with positivity in that most […]
Story Time
About the Work According to UNICEF, 350.000 Romanian children are left behind with emotional traumas, as their parents work abroad to provide them with a better life. Telekom created a new way to bring parents working abroad and kids left in Romania closer together, through the power of interactive storytelling. Story Time is the first […]
LIFEBOAT – The Experiment
About the Work To regain awareness and media coverage for the refugee crisis on the Mediterranean and rescue organization Sea-watch we invited journalists, influencers and volunteers to participate in a one of its kind simulation to experience only a fragment of what it takes to cross the Mediterranean. Based on first hand experiences of refugees […]
GiveHerABreak – Break The Oscars
About the Work In all 92 years of the Academy Awards, only five women have been nominated for Best Director, and only one has ever won. This year, despite a record number of critically-acclaimed female-directed films, no women were nominated for best director…again. So instead of letting another year go by without women, we hacked […]