Be Kind Rewind_ The Last Blockbuster on Airbnb
About the Work “You up @blockbuster?” On August 11, 2020, Airbnb set off a social media firestorm with cryptic tweets tagging the long-dormant @Blockbuster account. When Blockbuster finally responded — thanks to behind-the-scenes collaboration with Dish Networks to revive the account — an exchange of tweets announced that a few lucky guests would be able […]
STREET IT ALL
About the Work Streetwear fashion is a phenomenon that is born and lives on the street, where it manifests itself and thrives. In today’s context, the public space (the street) is subject to frequent restrictions and consumer habits have been transformed. It’s in this moment that Zalando has decided to communicate its new Streetwear collection. […]
Philly Series 5
About the Work Once every decade, the release of next-gen video game consoles coincides with the holiday season and takes the world by storm. 2020 was that year. The Sony Playstation 5 (PS5) came out and it was impossible to get. So we used this moment as an opportunity to make the biggest conversation in […]
Village Electrique
About the Work 93% of French people still believe they need more infrastructures, more autonomy or to live in a big city to switch to electric. So, to prove them wrong Renault turned the remotest town in France into the first 100% electric vehicles city in the world. Because if switching to electric is possible […]
FaceTouchers
About the Work We’ve all heard it, again and again: stay at home. Wash your hands. Keep your distance. Wear a mask. But In the fight to keep the spread of the Covid-19 virus under control, there’s another, less familiar, health warning that was not communicated as loudly: do not touch your face! Because every […]
Unscalpable
About the Work Cadbury Caramilk has a complicated relationship with eBay. When Cadbury released Caramilk in Australia for a limited time in 2018, it became so popular and sought-after that it became coveted. Caramilk chocolate blocks started selling on eBay for more than 20 times the recommended retail price. As Cadbury Australia prepared for the […]
Clone Machine
About the Work With non-stop, video conference calls making it hard for people to find the time to relax and enjoy a beer, Coors light – the beer Made to Chill – sought to combat the phenomenon of 2020 – Zoom Fatigue. To make an actual difference in people’s lives, we offered beer-drinkers a tool […]
MTN DEW Major Million
About the Work It’s not easy to stand out on Super Bowl Sunday. Every ad is vying for attention. But nearly 80% of the Super Bowl audience is on social media while they watch the game. So this year, we played a different game. Literally. To ensure our Super Bowl commercial for MTN DEW’s new […]
Trendiest Apartment
About the Work The Trendiest Apartment A 12-hour real-time visualization of Pinterest Trend Data brought to life inside an apartment Every month, millions of people visit Pinterest to find the latest trends for their homes. To prove that Pledge doesn’t just clean wood anymore, we turned Pinterest Trend Data into a real apartment filled with […]
The Sending Machine
About the Work A UK food poverty crisis has led to a rise in food bank use putting strain on their already fragile donation system – they often receive a surplus of certain products and a perilous shortage of others. Using technology and data we wanted to make donating food smarter and more efficient. We […]