The Climate Store
About the Work With over 95% unaided brand recall for its 150+ food products, Felix can be considered ‘the Heinz of Sweden.’ Despite long-term investment in climate-supporting measures, such as innovating carbon-friendly ready meals, the message was not getting through to its most important demographic – 30–40-year-olds with young children. Our objective, therefore, was to […]
mt art project
About the Work Washi-tape ‘mt’ is a derivative commodity from masking tape which is usually used in construction sites. Due to its various colors and patterns, ‘mt’ became popular to decorate things and developed into a whole new market as a nifty and useful gadget. Since it was released, have held many promotional exhibitions around […]
Green Instructions
About the Work Insight In Poland 79.9% of energy is still produced using coal, so there’s a lot of education that needs to take place on climate change and the direct impact of energy sources on the environment. The country has the most polluted air in Europe but there is zero education in schools about […]
IKEA imma Harajuku
About the Work In Japan the home is a practical place. This is especially true for Tokyo’s youth: most live in tiny spaces and don’t care about home furnishing. To inspire this audience IKEA had never spoken to before, we gave Japan’s first virtual model, imma, a physical home for the very first time. The […]
The Unseen Ballet
About the Work Dell Technologies has always believed technology has the power to move humanity forward. This past the holiday season, they wanted to prove it. So Dell Technologies worked with eSight, a leader in visual technology, to do something special for members of Austin’s visually impaired community. Together, they provided 20 deserving people with […]
The Nomad Hotel by MINI
About the Work The Nomad Hotel by MINI – the world’s first hotel designed to sell an SUV. MINI sells an SUV designed for the outdoors, called the MINI COUNTRYMAN. However, research indicated that our target audience in China wasn’t aware that MINI sold an SUV, with the primary reason being that MINI is better […]
Liferun
About the Work Founded over 150 years ago, the International Red Cross has led humanitarian efforts in every major war since its creation. But there’s a whole generation of young people utterly oblivious to its crucial work. We needed to find a way to not only gain awareness, but bring people an experiential understanding of […]
Microcodes
About the Work With 100x Space Zoom, Samsung’s Galaxy S20 Ultra has the best camera in smartphone history. Rather than just launch it with ads people could ignore, we hid microscopic codes in every asset (300+). Find a code, win a phone. With free phones up for grabs people didn’t just watch our ads, they […]
Lots of Joy
About the Work In the summer and fall of 2020, families had been stuck inside for months. So Walmart turned to its parking lots to bring back what the pandemic had taken away. From summer movies and college gameday, to trick-or-treating and the holidays, these empty lots became safe, communal gathering spaces. In more than […]
Augmented Archaeology
About the Work This campaign aimed to give consumers an unprecedented and unexpected experience of a beloved cultural site, taking them on a virtual tour to what would have otherwise been off-limits. This AR experience aimed to highlight the key attributes of Huawei’s latest products, giving a personal and visceral encounter with the possibilities enabled […]